Our dedicated design and production teams have kept their lips sealed for months but we are now finally able to reveal our involvement on one of our most exciting UK visitor attraction projects to date.

We had the pleasure of working alongside ITV and Continuum Attractions on this project and our brilliant teams have all worked tirelessly from the very offset, transforming early ideas and ambitious dreams into a reality.

The iconic ITV studio on Burley Road in Leeds has been transformed into a 2000 sqm interactive studio tour experience showcasing the behind the scenes magic that takes place during the making of the much-loved series, Emmerdale and ultimately creating an unforgettable studio experience for all those who visit.

The experience was born from the creative mind of Scruffy Dog’s lead creative director and founder, an individual with years of experience in Film & Television. “This was a project in which I was able to blend my knowledge of where I started in Film & TV into my passion for attractions” Joe Bright – Lead creative director, Scruffy Dog Ltd.

The attraction has been split into 5+ zones, each with unique narratives and set-ups for the guests to explore.

As the walk through tour unfolds, guests will discover how the sets, storylines and characters are born initially on paper and brought to life using state of the art technology and full scale set re-creations. Guests will even have the chance to have a souvenir photograph taken from behind the bar in the iconic Woolpack pub!

Tours will run 7 days a week, from 10am – 5pm and 150,000 visitors are expected to visit the attraction in it’s first calendar year!

So whether you are an Emmerdale fan or an aspiring filmmaker -we would definitely recommend booking your tickets soon!